MAUI INCENTIVE TRIP

A favorite project each year was developing the unique branding for Stampin’ Up!’s yearly incentive trip. As sole designer on this project, I had free reign and also full responsibility for every element of the design. Signage, swag, travel guides, printed collateral, presentation keynotes, and gifts were all part of the design package.

While we applied the corporate typeset logo to the event branding, the rest of the branding was created from scratch, meant to evoke the location of the trip, rather than product or other brand elements. To accomplish this, I built an entire library of design elements including paintbrush swatches and full illustrations. The portfolio below accounts for just a portion of the work created for this event.