Shortly after I became Advertising Design Manager, I was asked to partner with the Communications Director to finish up a project three Directors had started. Our Advertising process was chaotic and unpredictable. As teams tried to collaborate, several problems routinely occurred—affecting productivity and trust between groups.

1. Marketing was naming web deliverables based on text inside the site that was constantly changing. There were no standardized names for each deliverable.

2. A Word document was acting as the